YOVI PET Launches Home-Based Elderly Care Services for Pet Owners

According to the National Bureau of Statistics, by the end of 2025, individuals aged 60 and above in China are expected to reach 323 million, representing 23% of the population. Those aged 65 and older will number 224 million, or 15.9%. Concurrently, the number of dogs and cats in urban China is projected to reach 126 million, with the pet consumer market expected to exceed 3.126 trillion yuan in 2025, a 4.1% increase from the previous year. This intersection of pet aging and the aging population creates new opportunities for the industry.

In response, "YOVI PET," a pet life service brand under Linkalink (Wuhan) Co., Ltd., is focusing on middle-aged and elderly pet-owning families. The initiative aims to establish a comprehensive service system for pet care, including in-home services, post-medical care, medical visit assistance, and end-of-life care. YOVI PET is currently undergoing angel round financing, seeking to raise between 5 million and 8 million RMB to develop its services.

Many pet owners find that care needs extend beyond medical treatment. After diagnosis and treatment, pets may require ongoing support for medication, wound care, rehabilitation, and normal daily observation. However, there is currently a lack of standardized home care services to address these needs.

Existing pet services often rely on part-time domestic workers, lacking the training necessary for specialized pet care. YOVI PET aims to fill this gap. Their model introduces a "pet family doctor" concept, which does not replace veterinary hospitals but creates a long-term care pathway that links pet owners with veterinary services and professional care providers. YOVI PET will handle home care post-diagnosis, offering services such as medication assistance and rehabilitation for pets with limited mobility or chronic conditions.

With many middle-aged and elderly owners facing barriers to accessing services, YOVI PET aims to become a reliable connector of trained professionals to meet these needs. When an emergency arises, the reliance on family or friends for assistance becomes complicated, especially for those with distant relatives. By providing professional caregiving services, YOVI PET hopes to ease the burden on pet owners.

The brand does not view pet funeral services as a standalone offering but plans to accompany pets and their owners through all life stages, from young to old. Their service ethos includes daily care in the early stages, chronic disease management in middle age, and comprehensive end-of-life services, thereby building lasting trust with clients.

YOVI PET also intends to cultivate a workforce of "pet life care specialists" through structured training, raising the standards of pet care services. The platform aims to standardize training for in-home professionals to enhance service quality.

In addition to caregiving, YOVI PET will develop a curated supply chain to offer products that pet owners will need, from cleaning supplies to senior pet products. They also plan to maintain digital files that document pet health and growth, offering ongoing health management services as well as memorial opportunities.

According to the *2026 China Pet Industry White Paper*, the urban pet market is projected to reach 4.05 trillion yuan by 2028. The focus is shifting from simply increasing the number of pets to enhancing the value of pet care services.

YOVI PET, having completed the MVP version of their website, plans to launch in Wuhan, focusing first on partnerships with veterinary hospitals to verify their business model. They aim to eventually replicate their approach in other cities across Hubei and beyond.

Currently, YOVI PET is raising funds predominantly for developing digital platforms and expanding regional networks. The overarching goal is to create a service network that fosters long-term relationships with pet-owning families, promoting trust and service efficiency in the aging population.

Through this initiative, YOVI PET hopes to redefine pet care not merely as service transactions but as integral to the well-being of families and their pets, encapsulating their brand philosophy: "Every journey has a start, every companion has a warm end."