Bark Out Loud by Vivaldis has launched its new marketing initiative titled 'Effortlessly Premium,' featuring actress and pet parent Kalki Koechlin. The campaign emphasizes premium nutrition as a seamless part of everyday pet care.
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The accompanying campaign film illustrates a contrast between Koechlin’s commitment to a healthy lifestyle and her pet Bruno's uncomplicated diet. In the film, Koechlin engages in activities like gym workouts, yoga, and playing pickleball, alongside mindful food choices. Conversely, Bruno enjoys Bark Out Loud Salmon & Turkey, highlighting a simpler approach to nutrition.
This contrast underlines the campaign's message that while personal health may require significant effort, providing pets with complete nutrition can be an easy choice during mealtimes. Kunal Khanna, CEO of Bark Out Loud by Vivaldis, stated, “We started Bark Out Loud with a simple belief: pet parents deserve products they can trust without having to overthink it. Vivaldis brings years of experience in animal healthcare, integrating real science and veterinary expertise into our products.”
Khanna explained that 'Effortlessly Premium' aims to make nutritional choices for pets both intuitive and achievable, offering complete nutrition that fits easily into daily routines. The campaign seeks to demonstrate how mealtime can significantly contribute to a pet's energy and overall well-being.
The campaign is currently live across Bark Out Loud’s social media platforms, including Instagram, Facebook, and YouTube.