The Farmer’s Dog has announced its acquisition of Woof, a company specializing in functional enrichment and wellness products for pets. This acquisition will allow The Farmer’s Dog to expand beyond its core business of fresh dog food and develop a comprehensive platform that combines nutrition, enrichment, and play, aimed at supporting dogs throughout their lives.

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Since its founding, The Farmer’s Dog has provided over one billion meals, focusing on freshly cooked, minimally processed, human-grade dog food.

Woof, established in 2019, is known for its refillable wellness and enrichment products, including the Pupsicle, designed to blend enrichment with functional wellness for dogs.

The strategic acquisition aims to deepen The Farmer’s Dog's relationship with customers by incorporating both nutrition and enrichment into their dogs' daily routines, thereby broadening the range of products available for canine health and wellbeing.

Following the completion of the transaction, Woof will operate as an independent division within The Farmer’s Dog, maintaining its current product line while exploring new development opportunities collaboratively.

The deal is expected to close in 2026, pending standard closing conditions. Financial details of the transaction have not been disclosed.

BofA Securities is acting as the exclusive financial advisor for The Farmer’s Dog, and Latham & Watkins is providing legal counsel. Both BofA Securities and J.P. Morgan are involved in financing the acquisition.

Harris Williams is serving as Woof's financial advisor, with KO Law as its legal representative.

Jonathan Regev, CEO and Co-Founder of The Farmer’s Dog, stated, “Our mission has always been to help dog people do their best for their dogs. Nutrition is the foundation of a long, healthy life, but enrichment and play are also essential. We’ve admired what the Woof team has built, and together we’ll create even more ways to improve dogs’ lives every single day.”

Daniel Haarburger, Founder of Woof, remarked, “From the beginning, our goal has been to build products that make everyday life better for dogs and the people who love them. Today, we’re excited to join an amazing partner in The Farmer’s Dog to set an even higher bar for the pet industry.”