Advanta Health Partners with Petzey to Enhance Pet Wellness Coverage

The partnership aligns with Advanta's aim to broaden its engagement technology offerings. Both companies prioritize the belief that addressing useful needs enhances member engagement, a principle that has driven the success of ActiveFit+. Petzey delivers instant information through a vet-trained AI chat assistant, allowing members to seek answers to everyday pet health questions at no cost. For more complex issues, members can connect with a licensed veterinarian without incurring emergency clinic fees.

Courtenay Higgins, President of Advanta Health, emphasized the importance of making useful benefits accessible, stating that pet health directly impacts overall wellbeing. Petzey CEO Mike Ortega noted that their mission is to provide immediate access to expert pet care, which is crucial since pet-related concerns can arise at any time.

Since launching as an enterprise benefit in 2023, Petzey has attracted several major partners, including Verizon Rewards and Citibank Mastercard. The platform reportedly addresses approximately 70% of veterinary clinic visit concerns through telehealth consultations, significantly reducing the cost typically associated with in-person visits.

Advanta Health collaborates with over 3,000 organizations across the U.S., aiming to transform benefits into sustained member participation through its ActiveFit+ platform. Meanwhile, Petzey focuses on making pet healthcare instantly accessible and affordable.