Sussex-based canine wellness brand Play9 has secured a national listing for its flagship enrichment toy, the Roolo, which will now be available in Jollyes stores across the UK.
Read More
The Roolo is an award-winning toy designed to dispense treats, providing dogs with mental stimulation. This expansion follows Play9's earlier success in 2023 with a retail listing at Pets Corner, marking significant growth for the company.
The Play9 team expressed pride in the partnership with Jollyes, emphasizing that the Roolo was designed to enhance daily enrichment for dogs.
Founded to improve canine health and well-being, Play9 has evolved from a single-product startup into a broader wellness brand. In addition to the Roolo, the company has launched Tuki's Treats and plans to introduce The Roolo® Mini soon, following a successful pre-order.
Play9 is also expanding its market presence into the US and Europe to cater to increasing global demand for its enrichment products. More information can be found on the Play9 website.