The Farmer's Dog Acquires Woof to Enhance Canine Wellness

The Farmer's Dog, a leading provider of human-grade dog food, has announced a definitive agreement to acquire Woof, a company recognized for its functional enrichment and wellness products for pets. This acquisition aims to extend The Farmer's Dog's offerings beyond nutrition into a comprehensive approach that includes enrichment and overall wellbeing for dogs.

Since its inception, The Farmer's Dog has delivered more than one billion meals, redefining how many Americans feed their dogs by shifting from heavily processed foods to fresh, minimally processed options. The partnership with Woof is intended to enhance canine health and happiness, integrating nutrition and enrichment—both essential components for a dog's daily life.

Founded in 2019, Woof has rapidly ascended in the pet industry by introducing innovative refillable wellness systems, with products like the Pupsicle helping millions of dogs enjoy improved play and mental stimulation.

Jonathan Regev, CEO and co-founder of The Farmer's Dog, emphasized the importance of nutrition and enrichment in a dog's life, noting admiration for Woof's achievements. He stated that their joint efforts will lead to even more improvements for dogs.

Daniel Haarburger, Founder of Woof, expressed excitement about partnering with The Farmer's Dog, aiming to raise the bar for pet care with their collaborative innovation.

Woof will continue to operate independently under The Farmer's Dog, maintaining its existing product line as both companies explore new avenues for enhancing services for dogs and their owners. The acquisition is expected to finalize in 2026, pending customary closing conditions, although financial details of the transaction were not disclosed.

BofA Securities serves as the exclusive financial advisor for The Farmer's Dog, with Latham & Watkins LLP acting as legal counsel. Financing support comes from BofA Securities and J.P. Morgan, with legal advice from Paul Hastings LLP for financing matters. Harris Williams and KO Law are advising Woof in the transaction.