Mars’ Greenies dog treat brand is partnering with the University of Connecticut Huskies and alumna Diana Taurasi to promote canine dental health during the NCAA basketball season. This initiative encourages pet owners to take better care of their dogs' oral health, highlighting the message that dog parents should be the ultimate defense for their pets’ teeth.
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The UConn mascot, Jonathan, will wear a custom Greenies Mouthguard as a visual reminder of this campaign. According to the Journal of Veterinary Medical Science, approximately 80% of dogs show signs of dental disease by the age of three, which can lead to serious health issues if not addressed.
Dog owners are invited to take the pledge to “Be Your Dog’s Mouthguard” by visiting GreeniesBeYourDogsMouthguard.com. Participants will receive free Greenies Dog Dental Treats if either the UConn men’s or women’s basketball teams wins the NCAA national championship.
Mindy Barry, chief marketing officer of Mars Pet Nutrition North America, stated that the campaign aims to rally pet parents around their dogs' dental care, similar to how they support their favorite teams. Greenies treats are designed to combat plaque and tartar buildup, freshen breath, and promote healthy gums and teeth.
Additionally, the brand is offering the Greenies Canine Dental Check, an AI-powered tool that allows pet owners to monitor their dog's dental health through a simple smartphone photo, helping them manage their pets’ oral care between veterinary visits.