Hill's Pet Nutrition has announced the upcoming launch of its Science Diet Single Protein Dog Food Rolls, set to hit pet specialty retailers in July 2026. This marks Hill's entry into the fresh dog food market, delivering a science-backed product aimed at enhancing meal experiences for dogs and their owners.
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The new dog food rolls feature single animal protein recipes designed for high digestibility, promoting gut health. Additionally, they include omega-6 fatty acids and vitamin E, which benefit skin and coat health. Each roll is gently steam-cooked and provides complete and balanced nutrition for healthy adult dogs. Currently available recipes include Chicken and Brown Rice, Beef and Carrot, and Lamb and Pumpkin.
Rauf Gurbuz, U.S. President and General Manager at Hill's Pet Nutrition, emphasized the importance of meal time in strengthening the bond between pets and their owners. The product is aimed at pet parents who prefer fresh feeding options supported by decades of scientific research.
Dr. Chelsie Estey, US Chief Veterinary Officer at Hill's, highlighted that the new product presents veterinarians with a science-backed option they can confidently recommend to pet owners. The dog food rolls can be served as the sole source of nutrition or as a topper or mix-in with other foods.
Hill’s, which has been focused on science-led pet nutrition for over 75 years, employs nearly 200 veterinarians, PhD nutritionists, and food scientists to develop innovative pet health products. More details about the new dog food line can be found at hillspet.com/fresh.