NBCU Local Launches Annual 'Clear the Shelters' Campaign for Pet Adoption

NBCU Local’s Clear the Shelters, presented by Hill’s Pet Nutrition, begins its 12th annual campaign on August 1, running through August 31, with extended fundraising efforts continuing until September 15. The initiative aims to promote pet adoption and has successfully helped over 1.3 million pets find new homes while raising more than $5.6 million for animal shelters and rescues since its inception in 2015.

During this year’s campaign, NBC and Telemundo stations are collaborating with shelters nationwide, allowing donations to be made directly to shelters or to a general fund. More details on participating shelters can be found at ClearTheSheltersFund.org, and shelters interested in joining the campaign can register via the Shelter Registration Portal.

Hill’s Pet Nutrition returns for the ninth consecutive year as a campaign partner and, for the first time, as the presenting sponsor. This partnership includes providing adoption kits at select participating shelters, which will contain starter bags of Hill’s Science Diet, coupons, and other supplies.

Fundraising will be managed by Greater Good Charities, allowing donations to the general fund now through September 15 and encouraging individual contributions to shelters from August 1 to 31.

WeRescue will serve as the exclusive technology partner for the eighth consecutive year, enabling users to browse adoptable pets through their website and apps based on various criteria and directly contact shelters.

In a second-year partnership, The Black Dog will allow customers to round up their purchases to donate to the Clear the Shelters fund, create special merchandise to benefit the campaign, and host adoption events at their locations.

NBC and Telemundo-owned stations will premiere television specials on August 7. The NBC special will feature celebrity guests, including Matt Damon, while Telemundo will release its special, Desocupar los Albergues, on the same date. For more information about Clear the Shelters, including a list of participating shelters and local events, visit ClearTheShelters.com and DesocuparlosAlbergues.com.