A recent survey indicates that, despite rising housing costs and unexpected expenses, most pet owners are reluctant to cut back on veterinary care. The findings were discussed during the 2026 American Veterinary Medical Association (AVMA) Veterinary Business and Economic Forum, held virtually on October 7-8.
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Experts from various sectors, including real estate and finance, provided insights into how economic conditions are influencing pet ownership and veterinary care. AVMA chief economist Katelyn McCullock emphasized that national economic trends will inevitably impact consumer behavior in veterinary services.
Jonathan Preciado, vice president of platform and partner insights at Synchrony, noted that consumers are increasingly cautious regarding discretionary spending. In 2025, nearly half of pet owners reported financial anxiety due to unexpected expenses, a rise from one in three in 2022. Although veterinary care is generally viewed as a lower priority for cuts, a December 2025 survey of 1,063 CareCredit cardholders revealed that 79% would opt to reduce spending on cosmetic procedures, while only 19% would limit routine veterinary care.
Despite this loyalty to veterinary services, many pet owners are adjusting their spending habits. Approximately 55% of respondents indicated that economic conditions prompted changes to their pet-related expenses in the past year, with about 18% relying more on financing for veterinary care. Furthermore, 15% reported delaying preventive care, and 14% sought cheaper alternatives for pet medications.
Preciado advised that veterinary practices should address affordability concerns earlier in the care process, proposing the expansion of loyalty programs and early financial discussions. McCullock highlighted the importance of transparency in care costs as a growing concern for pet owners.
In terms of housing, Jessica Lautz, deputy chief economist at the National Association of Realtors, shared that 60% of households own pets, influencing their home-buying decisions. Sixty percent of homebuyers now consider their pets when choosing a neighborhood, a trend that has been steadily rising.
The financial burden of buying a home has increased, with the income required for a median-priced home rising significantly since 1995. For first-time homebuyers, who now represent a record-low 21% of the market, the median age is approaching 40.
McCullock also pointed out similarities between veterinary care and dentistry, noting both professions are facing challenges despite a consistent demand for services. While veterinary practice revenue has seen a steady growth of 3% to 5% annually, dentistry has struggled with consumer spending, particularly during the COVID-19 pandemic. McCullock reiterated that demand for veterinary services will remain as long as people own pets, underpinning revenue growth in the sector.