Montego Pet Nutrition has partnered with The PetFellas, a UK distributor focused on independent pet retailers, to introduce the KAROO Wild dog treat range to the UK market. This will mark the first time the range is available in the country.
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The official UK launch of KAROO Wild will occur at PATS 2026, where attendees can learn about the brand and its unique background.
Originating from South Africa's Karoo region, KAROO Wild treats feature sustainably sourced African antelope as their main ingredient. They offer dogs a novel protein option that is high in protein, low in fat, and rich in vital nutrients such as iron, amino acids, and B vitamins. The treats are designed with a gamey flavor and soft, chewy texture, available in various formats including Training Bits, Trail Bites, and Sticks, each infused with natural herbs like rosemary, oregano, and thyme.
KAROO Wild aims to provide exceptional nutrition while promoting sustainable farming and revitalizing South Africa's game meat industry. Its philosophy, “Reward. Revive. Rewild.” encapsulates this commitment.
Montego Pet Nutrition expressed excitement about the collaboration, emphasizing that it goes beyond mere expansion. They praised The PetFellas for their dedication to premium brands and their deep understanding of the UK pet market, indicating that the partnership will enhance the reach of KAROO Wild treats.
Gerard O’Mahony, Director of The PetFellas, highlighted the excitement surrounding the launch, noting that innovation is central to their approach. He believes that the combination of premium quality and unique storytelling from the Karoo region will resonate with UK pet owners seeking nutritious and distinctive products.