Written prescription fees from veterinary practices will be limited to £21 following new regulations mandated by the Competition and Markets Authority (CMA). These changes, which must be implemented within the next 12 months, require vets to inform clients about cheaper medications available online, provide price estimates before treatments, and publish comprehensive price lists for standard services including consultations, procedures, and cremation options.

Read More

The CMA's investigation revealed that veterinary prices had been increasing at nearly double the rate of inflation, prompting these legally binding measures, effective as of Tuesday. Critics, however, argue that the rules may disadvantage independent vets, ultimately benefiting larger firms that control over two-thirds of the practices.

In addition to the cap on prescription fees, veterinary businesses are obligated to provide written estimates for treatments expected to cost £500 or more, excluding emergency situations. They must also clarify if they are part of a corporate group and not an independent practice. To aid pet owners in comparing local veterinary services, detailed price and ownership information will be accessible through the Royal College of Veterinary Surgeons' "Find a Vet" service, which will collaborate with third-party comparison platforms.

Martin Coleman, chair of the CMA panel, stated that these changes aim to better inform pet owners about pricing.

However, Cate Titterton, owner of an independent veterinary service in Saltburn, warned that these regulations could lead to increased costs for customers, as independent practices might raise prices for services to compensate for reduced profits from medications. She expressed concern that large veterinary groups may gain an unfair advantage.

Cat Henstridge, another vet, appreciated the requirement for businesses to disclose their ownership structure but noted that larger groups were not compelled to alter their clinic ownership.

Dr. Rob Williams, President of the British Veterinary Association, emphasized that many veterinary practices were already adhering to the CMA's guidelines regarding pricing and customer complaints. He noted the importance of ensuring that the regulations do not disproportionately affect smaller, independent practices.