Mars has introduced a comprehensive resource hub for pet adoption as part of its ongoing efforts to support the welfare of pets around the world. A new global study conducted by Mars highlights that one in three pets is homeless, emphasizing the urgent challenges faced by pets today. This research aims to inform strategies to improve pet adoption rates and better serve the growing population of over one billion pets.
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The study also indicates that only 40% of urban pet parents consider their neighborhoods to be pet-friendly, prompting Mars to expand its BETTER CITIES FOR PETS™ initiative. This program focuses on enhancing environments for both pets and their owners. Additionally, Mars launched the Mars Impact Fund to foster lasting change for people, pets, and the planet.
In collaboration with notable figures like Fred Sirieix, Mars is working to connect shelter pets with suitable adopters, aiding in the search for their ideal homes. To further assist pet parents, Mars has partnered with TripAdvisor, aiming to enhance travel experiences for those with pets.