Royal Canin has launched its first fully cooked therapeutic diet portfolio, Royal Canin Fresh Veterinary Diets, available exclusively through veterinarians in the U.S. This new line aims to support dogs with specific health issues, including gastrointestinal needs, food sensitivities, and reduced appetite.

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Dr. Brent Mayabb, global chief medical officer at Royal Canin, emphasized the role of nutrition in managing chronic illnesses, stating that pet owners prefer options that meet their feeding preferences. He remarked, "Our new Fresh Veterinary Diets give veterinarians a highly effective, science-backed fresh diet that bridges what owners want to feed with delivering the precise therapeutic nutrition their dogs need."

The new products are accessible through participating veterinary practices and online pharmacy partners. Royal Canin offers educational resources about its products to both veterinary professionals and pet owners.

The lineup includes:

- **Royal Canin Fresh Veterinary Diets Gastrointestinal Low Fat:** This is the brand's lowest-fat fresh formula, designed for dogs requiring fat-restricted diets, including those with fat sensitivities and digestive disorders.

- **Royal Canin Fresh Veterinary Diets Selected Protein Pork:** This diet features a highly digestible, single-animal-protein formula for dogs with specific food sensitivities or adverse reactions.

- **Royal Canin Fresh Veterinary Diets Appetite Stimulation:** This nutrient-dense formula is tailored to support dogs experiencing reduced appetite, recovery from illness, or unintended weight loss.

Jennifer Cullen, general manager of the US Veterinary Business Unit at Royal Canin North America, noted that veterinarians are increasingly discussing fresh feeding approaches with pet owners, especially for managing health conditions.

The introduction of this fresh canine food portfolio comes as nutrition plays an increasingly vital role in veterinary medicine. There is a trend towards the "humanization" of pet nutrition, where pet foods and supplements reflect human-grade quality standards. Royal Canin highlights that recent consensus guidance on chronic inflammatory enteropathy in dogs underscores the importance of dietary management in veterinary care, as supported by the American College of Veterinary Internal Medicine. This guidance includes complete dietary treatment trials as part of protocols for clinically stable dogs.