BERLIN, Sept. 9, 2026 (GLOBE NEWSWIRE) -- PetSuper, a brand focused on smart pet technology, made its first appearance at IFA 2026, showcasing a range of connected products designed to enhance pet care through an AI-powered ecosystem. The company highlighted how its smart hardware, IoT capabilities, and the PetSuperAi platform can synergistically improve pet management for modern owners.
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During the five-day exhibition, PetSuper engaged with retailers, distributors, and technology professionals from across Europe, featuring demonstrations of products such as LitterGo, ViGo, DryGo, FeedView, and HydriGo. These innovations spurred discussions on market development, industry insights, product innovation, and brand positioning.
As pet owners juggle busy schedules with pet care responsibilities, PetSuper aims to simplify tasks like feeding, hydration, grooming, and waste disposal. The brand focuses on an integrated ecosystem rather than isolated gadgets, combining hardware and connected experiences to create a seamless digital framework for routine care.
Brian Hu, CEO and Co-founder of PetSuper, emphasized the importance of this event, stating, "IFA 2026 provided an extraordinary stage to share our vision with the world. PetSuper is moving beyond standalone devices toward a more connected approach to everyday pet care. By integrating information from feeding, hydration, litter maintenance, grooming, and behavior, we aim to help owners understand their pets’ routines better and enhance daily care."
Attendees experienced how PetSuper's various tools facilitate tasks like litter maintenance, grooming, and behavioral observation, all supported by PetSuperAi's innovative capabilities. Feedback gathered at IFA will guide the brand's ongoing product enhancements and international growth.
Following the event, PetSuper plans to pursue discussions with potential retail, distribution, and channel partners throughout Europe and other priority markets.