Blue Buffalo Donates Over 43,000 Pounds of Pet Food to Shelters During Holiday Campaign

Blue Buffalo, in partnership with the Helen Woodward Animal Center's Home 4 the Holidays campaign, is launching its 27th year by donating over 43,000 pounds of pet food to animal rescue organizations in San Diego and an additional 43,000 pounds to those in New York City. For nine consecutive years, this initiative has promoted the importance of adopting shelter pets over purchasing them from stores or breeders, particularly during the holiday season.

The Home 4 the Holidays campaign, founded by the Helen Woodward Animal Center in 1999, has evolved into a global initiative, enlisting over 4,000 animal rescue organizations in the pursuit of placing homeless pets in loving homes. Since its inception, the program has successfully assisted more than 22 million pets in finding families. Blue Buffalo has supported this mission since 2013 and, since 2018, has focused on addressing the critical need for food in shelters during the holidays.

Animal shelters nationwide are currently facing overcrowding, resource shortages, and rising costs, while the demand for assistance continues to grow. Over the last nine years, Blue Buffalo has delivered over 800,000 pounds of high-quality natural food, benefiting both the Helen Woodward Animal Center and its New York partner, Paws Crossed, supporting roughly 40 local animal welfare organizations.

Gabriel Vinas, Business Unit Director for Dog Feeding at Blue Buffalo, stated the company's commitment to providing quality food that pets love, emphasizing the importance of treating all pets as family members. Renee Resko, Vice President of Development at the Helen Woodward Animal Center, expressed gratitude for Blue Buffalo's ongoing support, highlighting the timely arrival of food donations at a high-need time for various shelters.

Jennifer Angelucci, CEO of Paws Crossed Animal Rescue Inc., noted the crucial impact of Blue Buffalo's donations, referring to them as a lifeline for rescues and shelters across the country. In addition to fostering adoption during the holiday season, the Center is offering $25,000 to the rescue organization that devises the most creative promotional campaign to boost adoptions this year.

The Blue Buffalo Home 4 the Holidays campaign encourages families to adopt and share their experiences using the hashtag #IChoseToRescue on social media. For further information about participating shelters and rescues or to learn more about the campaign, visit the Helen Woodward Animal Center's website.