LOS ANGELES, Aug. 06, 2026 (GLOBE NEWSWIRE) -- Pure Cravings has been awarded the title of "Senior Cat Nutrition Product of the Year" for its line of senior cat stews at the 2026 Pet Innovation Awards. This annual awards program recognizes companies, services, and products that demonstrate excellence and innovation within the pet industry.
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The Pet Innovation Awards aim to highlight groundbreaking solutions shaping the future of pet care across various categories, including nutrition, wellness, grooming, and safety. Pure Cravings' stews for senior cats provide essential nutrition, featuring formulations such as Tuna & Carrot and Salmon & Pumpkin, each containing a minimum of 13% crude protein.
These products are designed without meat by-products or guar gum, focusing on delivering peak nutrition and performance. Each batch of tuna and salmon, along with other fish used, is rigorously tested for mercury levels, exceeding FDA standards for human food safety by 14 times. The stews prioritize digestibility, texture, and phosphorus management, which is important for maintaining kidney health.
In addition to containing whole vegetables to aid digestion, the Salmon & Pumpkin variety includes pumpkin and added taurine. The soft texture caters to cats with dental issues, ensuring they can easily consume vital nutrients. With low phosphorus content, the product helps minimize the risk of hyperphosphatemia.
Pure Cravings avoids the use of gums, grains, GMOs, carrageenan, gluten, wheat, soy, and corn in its recipes. The brand emphasizes sustainability by sourcing wild-caught fish and using BPA-free packaging to lessen environmental impact.
"These stews were developed because cats deserve purity without compromise—at every life stage," said Sean Wittenberg, co-founder and President of Pure Cravings. He noted the products are crafted with senior cat health in mind and expressed gratitude for the recognition from Pet Innovation Awards.