GREENIES™ Collaborates with UConn Huskies to Promote Canine Dental Health

GREENIES™, the leading dog dental treat brand in the U.S., is encouraging pet owners to protect their dogs' dental health during this year's college basketball championship. The campaign, titled "Be Your Dog's Mouthguard," seeks to engage fans and remind them of the importance of oral care for their pets, similar to how athletes protect their teeth.

This March, GREENIES™ has partnered with the UConn Huskies and former star player Diana Taurasi to highlight the risks of dental disease in dogs. Statistics show that 80% of dogs exhibit signs of dental issues by the age of three, which can lead to pain and other health problems if neglected.

Taurasi, a WNBA legend and UConn alum, is rallying pet parents to pledge support for dog dental health. Fans are invited to take the pledge at GreeniesBeYourDogsMouthguard.com. If either the UConn men's or women's teams win the national championship, those who pledged will receive complimentary GREENIES Dog Dental Treats, subject to certain terms.

The campaign aims to make at-home dental care accessible and effective for dog owners. Even Jonathan, the UConn Huskies mascot, will wear a special GREENIES Mouthguard as part of the initiative.

"As a former Husky, I understand loyalty and dedication," said Taurasi. "I am partnering with GREENIES to encourage fans to extend their winning spirit to protecting their dogs' dental health. This March, we are challenging everyone to 'Be Your Dog’s Mouthguard.'"

GREENIES Dog Dental Treats are designed to combat plaque and tartar, freshen breath, and promote healthy gums and teeth. Mindy Barry, Chief Marketing Officer of Mars Pet Nutrition North America, emphasized the importance of dental defense for pets, paralleling it to team spirit.

Pet owners can also utilize GREENIES' AI-powered Canine Dental Check tool, which allows them to assess their dog’s dental health with a simple smartphone photo.

More information about the initiative and the brand can be found at Greenies.com, and fans can follow GREENIES on social media platforms like Instagram, TikTok, Facebook, and YouTube.