Rooted Owl Appoints Dr. Barbara Royal as Senior Veterinary Advisor and Head of Nutrition

Rooted Owl, a natural pet health company based in New York and developed by Animal & Plant Sciences, has named Dr. Barbara Royal, DVM, CVA, CVNN, CIVTN, FACVBM, as its Senior Veterinary Advisor and Head of Nutrition. Dr. Royal is recognized as a leading integrative veterinarian and a pioneer in evidence-based veterinary nutrition.

As the owner and CEO of the Animal Diet Formulator & College of Integrative Veterinary Therapies, Dr. Royal has over two decades of experience treating companion animals. Her advocacy for clinically grounded and ingredient-transparent pet nutrition has established her as a significant figure in the natural pet health movement.

Karan S. Madan, Founder and CEO of Animal & Plant Sciences, stated, “Dr. Royal joining Rooted Owl is a defining moment for us. She brings unmatched clinical judgment, an evidence-first standard, and a decades-long body of work that aligns perfectly with what we’ve built.” He emphasized that Rooted Owl was founded to enhance scientific rigor, ingredient quality, and formulation innovation in natural pet health, and Dr. Royal's addition to the team strengthens that mission.

Rooted Owl is distinguished by its commitment that every formulation must be defensible in a clinical setting. The company has compiled an extensive body of scientific work relative to its size, including:

- Two ongoing clinical studies, with topline data expected in 2026-2027.

- Completed clinical studies on its core formulations, such as the proprietary Hemp Calming Oil.

- Launching a first-to-market Joint & Muscle Health formulation that combines UC-II undenatured type II collagen and L-Carnitine, which had not been previously commercialized in the U.S. pet supplement market.

Rooted Owl holds NASC certification and currently offers 14 SKUs, available on platforms such as Amazon, Chewy, Petco Mexico, and various independent stores and chains.

In addition to Dr. Royal's appointment, Rooted Owl has announced plans for a complete feline line consisting of 12 SKUs, set to launch in the coming months. This new line will feature targeted formulations, including Cardio Support and Kidney Support, extending Rooted Owl’s evidence-based approach to a wider range of feline health issues. In her role, Dr. Royal will oversee product formulation, clinical study design, and educational initiatives for veterinary professionals.