PawzNDogz Partners with Southeast Pet to Enhance Retail Reach in Southeastern U.S.

PawzNDogz, a Canadian brand specializing in canine enrichment products, is expanding its U.S. presence through a new distribution agreement with Southeast Pet. This partnership will enable independent pet retailers in Alabama, Florida, Georgia, North Carolina, South Carolina, and Tennessee to offer PawzNDogz's award-winning snuffle mats and other enrichment products.

Founded in 2019, PawzNDogz originated with the goal of designing products that stimulate dogs' natural instincts to sniff, explore, forage, and think. What began as a home-based venture has evolved into an international brand that serves independent retailers across North America, Europe, Asia, Australia, and New Zealand.

The collaboration with Southeast Pet aims to boost PawzNDogz’s availability in the Southeastern U.S. and reinforces the brand's dedication to supporting independent retailers with innovative enrichment products and retail assistance. Smriti Pratishruti, Co-Founder of PawzNDogz, expressed enthusiasm for the partnership, highlighting the importance of enrichment in dogs' daily lives and noting that Southeast Pet’s strong ties with independent retailers and employee-owned model align well with their growth objectives.

Southeast Pet, established in 1975, is a 100% employee-owned distributor that caters to independent pet retailers in the Southeastern United States, operating distribution centers in Austell, Georgia, and Lakeland, Florida.

Through this partnership, retailers will gain access to PawzNDogz's range of enrichment products, including their notable snuffle mats, as well as comprehensive support including product education, merchandising resources, and marketing materials. This Southeastern expansion occurs amid a period of growth for PawzNDogz, which currently supplies over 1,300 independent retailers in Canada, the U.S., the U.K., Europe, New Zealand, Australia, and Taiwan.