Oxyfresh has launched an Advanced Dental Powder designed for cats and dogs, providing a daily oral care supplement that can be easily added to pet food. This product aims to simplify dental care for pet owners who struggle with brushing their pets' teeth, a common challenge among pet parents. Dental disease is a prevalent health issue for pets, yet daily brushing remains underutilized in household routines.
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The Advanced Dental Powder incorporates a proprietary Triple Biotic Dental Powerhouse, combining prebiotics, probiotics, and postbiotics to enhance oral health by disrupting plaque and tartar formation. Unlike other products that mask bad breath, this formula focuses on improving the oral microbiome, the starting point for oral health.
Oxyfresh's Dental Water Additives have been a staple in the brand's oral care solutions for over 30 years. The new powder is free from kelp, seaweed, algae, or sodium hexametaphosphate (SHMP), positioning it as a gentle option for daily use. It is suitable for both dogs and cats, offering a single solution for multi-pet households.
Karst Downey, VP of Research, Development & Quality Assurance at Oxyfresh, noted that many dental products address symptoms rather than the underlying causes of oral issues. He emphasized the goal of reducing plaque, freshening breath, and supporting overall oral health without compromising full-body wellness. President Melissa Gulbranson highlighted the need for practical solutions for busy pet parents, stating that they want the best for their pets while requiring easy-to-implement options.