Research Shows Celebrity Influence on Cat Ownership in the UK

Research from Cats Protection reveals that 22% of UK cat owners were swayed by a celebrity or social media influencer when choosing their cat. The survey, which included 2,000 cat owners, highlights a significant impact of celebrity culture, especially among owners of pedigree cats. More than half (55%) of those with Scottish Fold, Persian, and Burmese cats reported that celebrities influenced their decision, compared to only 7% of non-pedigree cat owners.

The popularity of pedigree cats has surged significantly, now comprising 36% of the UK cat population, a notable increase from 23% in 2021. This trend is particularly pronounced among affluent individuals aged 18 to 34, who are most active on social media platforms like Instagram, TikTok, and YouTube.

Cats Protection warns that the rise in popularity of certain breeds, often showcased online for their unique appearances, carries notable welfare risks. Selective breeding, aimed at attaining features like folded ears, flat faces, or hairlessness, can result in chronic health issues, including joint problems and respiratory difficulties.

For instance, Scottish Folds, prized for their folded ears, are affected by a genetic disorder known as osteochondrodysplasia, leading to pain and early arthritis.

The research indicates that celebrity influence also affects interactions between owners and their cats. Owners affected by celebrity trends are more inclined to walk their cats on leads (27% versus 21% overall) and utilize transparent "bubble" pet carriers (38% versus 17%). However, cat behavior experts caution that these practices might expose felines to undue stress, as many cats dislike being restrained or put in unfamiliar settings.

This issue gained attention when celebrity Myleene Klass shared photos of her kitten being carried in a bubble-style backpack, which garnered around 300 likes on social media.

Adele Cullum, 29, from Southend, recounted her experience of purchasing a Scottish Fold kitten after seeing the breed popularized by Love Island star Molly-Mae Hague. "They looked so cute, so I decided to buy one online," she said. Although her kitten, Bella, seemed healthy initially, she soon started suffering from weight issues and cried in pain. A vet later diagnosed her with breed-related health problems.

Adele expressed her regret about not researching the breed thoroughly and advocated for prospective owners to consider adoption over purchasing pedigree cats online.

Sarah Merrett, Head of Cat Welfare Engagement at Cats Protection, emphasized the need to differentiate between influencers and welfare experts. She pointed out that while celebrities can shape trends, they may not prioritize the animals' well-being. "It’s crucial to seek advice from a reputable charity, vet, or qualified behaviorist and consider what’s best for the animal – not just what's popular online," she said.

Cats Protection is urging the UK Government to enhance protections for cats by implementing stricter breeding regulations and banning the breeding of cats with extreme physical traits that compromise their welfare.