The top advertising campaigns of the week, as selected by the Clios staff, include five notable entries.
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1. **Painting a New Picture of Rescue Dogs**
A campaign by BLKJ Havas Singapore and Havas New York, in collaboration with The Sato Project and Powerhouse Arts, aims to change perceptions of rescue animals. Featuring shaggy dogs in a Brooklyn gallery, the initiative encourages people to view these pets in a new light, promoting pet adoption.
2. **Moms’ Mental Health PSA**
The Ad Council, in partnership with Mischief and the Arthur M. Blank Family Foundation, has released a powerful PSA featuring Stephanie Chacón. The ad contains intense visuals as Chacón depicts a moment of distress, underlining the importance of safeguarding mothers' mental health.
3. **Telstra’s Galactic Archvillain**
In a tie for third place, Steve Buscemi returns as an intergalactic villain in Telstra's campaign, which humorously addresses network security with a retro twist. Directed by Randy Krallman, the ad plays off nostalgia while delivering a message about tech safety.
3. **Klaviyo: Your Brand’s Best Friend**
D’Arcy Carden stars in Klaviyo’s campaign as a savvy business partner, showing how the B2B CRM platform can elevate a marketing executive's presentation. Created by agency Gus and directed by the Watt brothers, this ad emphasizes teamwork and innovation.
5. **KFC’s Quirky Game Show**
Mother London, working with director Pablo Rochat, continues KFC's tradition of quirky campaigns with a game show that showcases “true believers” competing for a cash prize. The ad maintains the brand's signature humor and ends with an unexpected twist.