Purina Friskies, a pet food brand from Nestlé Purina, participated in the Indonesia International Pet Expo (IIPE) 2026, held from September 4 to 6 at ICE BSD, Tangerang. The brand introduced its new offerings, Purina Friskies Wet Food and Purina Friskies Dog, expanding product options for pet owners in Indonesia based on their pets' age, size, and life stage.
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The showcase featured a variety of products and interactive activities, including a talk show with Inul Daratista, the brand's Cat Brand Ambassador. Hanna Anggiana, Marketing Manager at Nestlé Purina Petcare, stated that the expo provided an excellent opportunity to present Friskies Wet Food and Friskies Dog, emphasizing the brand's commitment to nutritional solutions tailored to pets at different life stages. She expressed hope that the expanded portfolio would help pet owners in caring for their pets better.
Purina Friskies Wet Food for cats includes four varieties: three for adult cats and one for kittens. It is designed with protein to support muscle health and energy, along with vitamins and antioxidants for overall well-being. The wet food's high water content addresses cats' hydration needs while offering appealing textures and flavors.
For dogs, Purina Friskies Dog provides options for adult dogs, puppies, and small dogs, delivering 100% complete and balanced nutrition according to AAFCO standards. Featuring real chicken protein to promote strong muscles and heart health, the formula also includes calcium and vitamin D for strong bones and teeth, as well as antioxidants and Omega-6 fatty acids to enhance immune function and maintain healthy skin and coats.
During the talk show at IIPE 2026, Inul Daratista shared her experience as a cat owner, highlighting the importance of feeding time as a bonding moment with her cats, including her pet Mochi. She emphasized that cats have varied preferences and suggested providing a range of options, including different flavors and textures.
Heng Sofian, a representative of the Kota Golden Community and a dog owner, also discussed the nutritional value of his dog's food, indicating that he appreciates the tailored options available from Purina Friskies Dog to meet his dog's daily nutritional needs.
Hanna Anggiana concluded that Purina Friskies aims to continue innovating to meet the unique needs of every pet and hopes that Friskies Wet Food and Friskies Dog will aid pet owners in providing the best daily care for their beloved animals.