The Paws Lab Dental Care Wipes Finalist in PIF Awards

Additionally, the company’s campaign, “Healthy Pets Start at Home,” has been recognized as a finalist for Best Marketing Campaign of the Year.

The dual-sided, single-use Dental Care Wipes are designed to fit comfortably over a finger, allowing pet owners to clean their pets' teeth and gums without the need for traditional brushes or toothpaste. They are ideal for puppies, senior pets, and those averse to conventional brushing, helping to remove plaque and food residue while freshening breath and promoting cleaner teeth between professional dental check-ups.

The wipes feature a unique dual-surface design: one side has a micropearl texture to lift plaque, while the other side is soft and smooth for gentle gum wiping and massaging. This simplicity offers an effective dental care solution for pet owners.

Utilizing SilverTi+, a patented nano-silver and titanium dioxide technology, the wipes are formulated to enhance everyday hygiene. The addition of cereal extract supports oral hygiene and breath management while mitigating conditions that lead to plaque and tartar formation. The wipes are alcohol-free and contain no added fragrances.

This product has garnered significant retail support, already becoming a bestseller across more than 30 retail locations in London and the UK. Groomers frequently recommend the wipes as a practical solution for maintaining dental hygiene outside of professional visits.

With the Dental Care Wipes, The Paws Lab aims to make consistent dental care an achievable daily routine for pet owners, promoting clean teeth and gums, fresher breath, and long-term oral health.