The West Bengal government plans to establish approximately 375 fair price veterinary medicine shops across various districts as part of the Centre’s Livestock Health and Disease Control Programme. These shops, known as Pashu Aushadhi Vikray Kendras (PAVKs), are intended to support not only pet owners but also poultry and livestock farmers throughout the state. Some locations may begin operations after the upcoming Puja festival.
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The Directorate of Animal Resources and Animal Health will oversee the PAVKs, which will be modeled after the 'Jan Aushadhi kendras', aimed at providing medicines at lower prices. A senior official from the directorate mentioned that while the initial unit will be established in Kolkata, 30 additional shops will be set up in districts, with the remaining 344 at the block level. This initiative is designed to help curb the connection between some veterinary clinics and pharmaceutical companies that push expensive brand-name medicines.
Ayona Dutta, a pet owner, expressed her support, stating that access to more affordable veterinary options will significantly reduce costs for pet medications. Similarly, Aarushi Bhattacharya, a caregiver for stray animals, emphasized that this initiative would alleviate the financial burden of treating rescued animals.
An assistant professor from Belgachhia Veterinary University noted that the PAVKs would provide the same quality of medicines as branded products but at more accessible prices. This move is expected to enhance veterinary healthcare in Bengal and assist remote poultry farmers, ultimately contributing to the management of animal diseases and reducing mortality rates.