Swedencare's ProDen PlaqueOff® Crème has been awarded the title of Cat Dental Care Product of the Year by the 2026 Pet Innovation Awards. This first-of-its-kind functional dental crème provides a palatable and convenient option for daily oral care, complementing traditional brushing and dental chews.
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The crème features A.N ProDen®, a 100% natural seaweed ingredient that reduces plaque and tartar buildup while supporting fresher breath through its action in saliva. Each single-serve pouch contains 6 calories and is made with a base of 25% chicken protein, achieving a 90% approval rate from cats during taste tests.
Sara Ahlström, Global Marketing Manager at Swedencare, stated that many cats are hesitant to accept typical dental products, which prompted the creation of a highly palatable option to simplify daily oral care for pet owners while leveraging their established A.N ProDen® ingredient.
Launched earlier this year in select European markets, ProDen PlaqueOff® Crème is part of Swedencare's comprehensive oral health offerings for both dogs and cats. Swedencare, headquartered in Malmö, develops and markets a range of premium pet healthcare products and operates in approximately 70 countries, supplying veterinarians and pet retailers.