Ark Naturals, part of the Antelope family of brands and a leader in pet oral health for over 25 years, has unveiled a comprehensive brand refresh that includes modernized packaging for its entire product line.
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The brand distinguishes itself from traditional dental chews by incorporating functional, science-based ingredients that promote oral health from within. Ark Naturals' philosophy, “A Healthy Mouth, Every Day,” emphasizes a commitment to more than just surface-level cleaning.
Katie Lilly, Chief Marketing Officer at Antelope, stated, “For more than two decades, Ark Naturals has been innovating beyond what pet parents expect from a dental chew. This rebrand ensures our packaging reflects the sophistication of what’s inside: vet-formulated chews with functional ingredients like postbiotics and astaxanthin that work from within to support long-term oral health.”
The new packaging highlights clinical research, including Protection+’s demonstrated ability to reduce tartar buildup by 78% compared to dry food alone. Additionally, the updated packaging introduces clear chew counts for value comparison, concise benefit claims, and highlights for ingredients like postbiotics, which support the microbiome, and powerful antioxidants.
Ark Naturals offers a variety of products tailored for different dental health needs, ranging from gentle formulas for sensitive mouths to intensive solutions for stubborn tartar, available in multiple sizes, textures, and formulations.
As part of its rebranding efforts, Ark Naturals has launched a new direct-to-consumer website, enhancing the online shopping experience with educational resources and personalized product recommendations.
The refreshed packaging is currently rolling out in retail and online channels. Ark Naturals products are available at independent pet stores nationwide, as well as major retailers like PetSmart, Petco, Amazon, and Chewy, and through the Ark Naturals website.
Ark Naturals focuses on delivering science-backed pet oral care with vet-formulated dental chews designed to promote systemic health. Unlike conventional chews, Ark Naturals utilizes clinically proven ingredients such as postbiotics and antioxidants to balance the oral microbiome and reduce plaque and tartar effectively. Their products are specifically designed to cater to each pet’s size, life stage, and dental requirements, fulfilling their commitment: “A Healthy Mouth, Every Day.”