Growing Trends in Pet Nutrition Focus on Gut Health and Sustainability

Dr. Behnaz Shakersain, scientific affairs manager at AstaReal AB, emphasizes that functional, evidence-backed ingredients—especially those promoting healthy aging, such as antioxidants and digestive health solutions—will become central to pet nutrition in the coming decade. She mentions a rising interest in ingredients like postbiotics and algae-based compounds, prompted by pet owners' desires for longevity and vitality in their pets.

AstaReal AB anticipates increased demand for natural antioxidants targeting various health issues, including oral and dental health. Shakersain points out that the growing scientific rigor will elevate the relevance of ingredients demonstrating species-specific bioavailability and stability in pets.

Rishabh Pande, global VP of Pet Food at dsm-firmenich, indicates that pet nutrition is increasingly viewed not just as feeding but also as a means of supporting lifelong health and environmental sustainability. Beneo's research reveals that a significant majority of pet owners believe digestive health closely correlates with physical well-being, underscoring a shift towards preventive care and functional ingredients that bolster digestion, immunity, and cognitive function.

As pets become more integrated into family life, consumers are scrutinizing nutritional profiles more closely. Colton Clason, senior marketing manager of Pet Nutrition at ADM, notes that many pet owners seek natural, nutrient-rich ingredients, with 67% willing to pay more for premium pet food.

Clason cites an Innova Market Insights 2025 survey showing that 88% of dog owners are influenced by natural or clean label claims in pet food. Many owners switch brands due to ingredient transparency, with a preference for functional supplements backed by scientific research tailored to specific health concerns.

Despite these advancements, Shakersain warns of the risks involved in humanizing pet nutrition, noting the physiological differences between species. Pande highlights the need for more species-specific research to safely determine the efficacy of various functional ingredients in animal nutrition.

A growing awareness of gut health among consumers provides opportunities for innovation in pet nutrition. Dr. Maygane Ronsmans of Beneo emphasizes that a significant number of pet owners are already taking preventive measures for their pets’ digestive health, driven by the belief that it influences their overall well-being.

This awareness is directing attention towards plant-based alternatives, with around two-thirds of pet owners perceiving these as healthier and more environmentally friendly. The volatility in conventional ingredient availability further incentivizes manufacturers to diversify their ingredient portfolios.

Innova Market Insights project a significant growth trajectory for the global pet food market, with unexploited opportunities in areas beyond cats and dogs, and a strong focus on life-stage specialization regarding specific health needs.

As pet longevity increases, so does the concern for metabolic health, with Clason noting that new studies on ingredients like ADM’s Priome Metabolic Health may provide insights into managing blood sugar and metabolic function in dogs.

Ongoing research is essential to address gaps in understanding the effects of diet on gut health, immunity, and the pet microbiome. Pande reiterates the need for robust studies assessing the impact of functional ingredients over various life stages.

Looking forward, Shakersain anticipates a future characterized by scientific rigor and transparency in pet nutrition. Pande adds that the demand for minimally processed pet food presents opportunities for innovation while ensuring that these products remain nutritionally sound.