Pet’s Corner has introduced Gentle Kitchen, a fresh frozen dog food line, in partnership with We.pet to cater to independent pet retailers across the UK. This new range aims to address the increasing consumer demand for high-quality, nutritionally advanced meals for dogs.
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Gentle Kitchen, developed by the independent family-run retailer Pet’s Corner, will be distributed by We.pet, a specialist distributor dedicated to supporting independent pet businesses. The products will be accessible to various retail stores nationwide.
Formulated by a team of pet nutrition experts and veterinary professionals, Gentle Kitchen’s meals focus on enhancing dogs’ joint health, brain function, and coat condition while offering value to both pet owners and retailers. The product line features four recipes—Rustic Chicken, Hearty Beef, Tender Lamb, and Salmon—starting at a recommended retail price of £3.99 per pack. Each recipe comprises 67 percent real meat or fish, making Gentle Kitchen one of the most meat-rich fresh frozen dog food options available.
The recipes incorporate premium ingredients along with selected vegetables and functional additives like salmon oil and hemp oil, which provide essential omega-3 and omega-6 fatty acids to enhance nutritional quality. To improve digestibility, Gentle Kitchen avoids ingredients such as red lentils, opting instead for more digestible elements like rice and prebiotic-rich chicory, supporting digestive health and accommodating sensitive stomachs.
The meals are gently cooked at a temperature of 72°C before freezing, a process that Gentle Kitchen claims is the lowest cooking temperature used by any major brand in the UK. This method helps retain more natural vitamins, amino acids, and beneficial oils from the ingredients. Lucy Marcham, Nutritional Expert at Gentle Kitchen, emphasizes that the combination of gentle cooking and fresh ingredients makes the meals a wholesome option for pet owners seeking easily digestible food.
As the fresh frozen dog food market continues to grow, Gentle Kitchen positions itself as a brand focused on fresh ingredients, expert formulation, and convenience. Dean Richmond, CEO of Pet’s Corner, expressed commitment to offering innovative products that support pet owners in making informed choices.
For We.pet, partnering with Gentle Kitchen enables the introduction of a unique fresh frozen product line to independent retailers, aligning with the distributor’s goal of enhancing its portfolio with innovative offerings. CEO Dan Vander noted the importance of independent retailers in guiding consumers navigating the expanding fresh nutrition category, ensuring their access to comprehensive support and resources.
We.pet currently serves over 700 clients in the UK and abroad, providing dedicated account management and product training to empower retail staff in recommending new products confidently. The introduction of Gentle Kitchen reflects the industry’s shift towards meeting evolving expectations in pet nutrition.