JustFoodForDogs has introduced new dog food products aimed at digestive care and metabolic health, expanding its Veterinary Support Diet range. This includes a fresh prescription diet intended for gastrointestinal conditions, called Digestive Care, as well as an updated version of its Metabolic + Weight Control diet.
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The company emphasizes that all Veterinary Support Diets consist of fresh, human-grade ingredients and are formulated by board-certified veterinary nutrition specialists. These diets are available only with a prescription. Dr. Chris Margrey, a board-certified veterinary nutritionist and director of Veterinary Nutrition at JustFoodForDogs, noted the importance of nutrition in managing chronic or complex medical conditions for dogs. He stated, "Our Veterinary Support Diets are built on the same whole-food foundation as everyday meals, helping dogs enjoy eating therapeutic diets while making it easier for pet parents to stay consistent with the nutrition their veterinarian prescribed."
The Digestive Care Low Fat Veterinary Support Diet is specially formulated for dogs suffering from gastrointestinal disorders, featuring a unique protein blend, balanced fiber, and ultra-low fat content designed for easy digestion. Meanwhile, the Metabolic + Weight Control diet addresses the needs of diabetic dogs, aiding in weight management and blood sugar control. It includes lower glycemic index carbohydrates, turkey liver instead of beef, and a balanced fiber profile to support gut health during weight loss.
JustFoodForDogs claims that each recipe is crafted by their veterinary team, which includes specialists in veterinary nutrition, toxicology, and dermatology, aimed at long-term nutritional management for specific medical conditions. All products undergo independent testing in human food laboratories and are formulated to meet or exceed the standards set by the Association of American Feed Control Officials.
With the pet food market on the rise, owners are increasingly prioritizing the long-term health of their pets. There is a noticeable trend towards “humanized” pet food, reflecting owners' dietary and health concerns. Insights into this market reveal a growing focus on aspects such as healthy aging, cognitive health, and mobility. According to data from Innova Market Insights released in April, the global pet food sector is expected to see a 26% compound annual growth rate between 2021 and 2025.