Epiq Animal Health has announced a partnership with Mars Petcare to broaden the distribution of Greenies Dental Treats and Greenies Pill Pockets. This move will eliminate exclusive distribution through a single distributor, allowing these popular pet dental care products to be more accessible to veterinary practices.
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Mars Petcare aims to enhance performance in the veterinary channel by leveraging reliability and everyday tools to promote growth. The financial details of the partnership have not been disclosed. Greenies is part of a diverse range of products offered by Mars Petcare, which includes brands focused on pet nutrition, preventive care, diagnostics, and veterinary services.
The company, part of family-owned Mars, Incorporated, has been in operation for over a century and manages nearly 50 brands in the pet food and veterinary domains. Mars Petcare also oversees the Waltham Petcare Science Institute, dedicated to research in pet nutrition and health, along with a network of veterinary hospitals including Banfield and BluePearl.
Epiq Animal Health characterizes itself as a solutions provider that improves supply chain efficiencies and supports product management for animal health manufacturers. The collaboration with Mars Petcare aligns with its mission to facilitate the introduction of innovative products to veterinary professionals and pet owners.
Greenies products are frequently recommended for maintaining dental hygiene and assisting in medication administration for cats and dogs, with Greenies Pill Pockets designed to conceal pills for easier administration. The partnership announcement did not specify any changes to product formulations or labeling, nor did it indicate if additional Greenies products may be included in Epiq’s distribution in the future.