Clarus Technology Inc. announced the launch of the Clarus Practice Portal with an integrated Financial Navigator, designed to help veterinary teams discuss insurance, claims, and financing options with pet owners during visits. This new platform provides veterinarians with access to comprehensive insights into financing options, pet insurance coverage, and claims data at the point of care and is available at no cost to veterinary practices of any size.
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According to Synchrony's 2025 Pet Lifetime of Care Report, nearly 74% of pet owners have encountered unexpected veterinary expenses exceeding $250, yet only 31% feel financially prepared to handle significant pet-related costs. This gap in financial readiness is leading many pet owners—52% in the past year—to forgo necessary veterinary care due to a lack of alternative payment options. For veterinary practices, this situation contributes to missed preventive care, postponed diagnoses, and difficult financial discussions.
The Clarus Practice Portal aims to transform the traditional model where pet owners faced financial conversations post-care. It integrates financial details into the veterinary process, allowing for discussions about insurance coverage, financing, and out-of-pocket costs before treatment decisions are made. This shift promotes informed discussions at appropriate times during visits, enhancing the overall experience for both pet owners and veterinary teams.
Michael Sullivan, President and Chief Commercial Officer of Clarus Technology, emphasized the importance of these financial conversations, stating that they are critical yet challenging in veterinary practice. He noted that by consolidating insurance and financing insights within the Clarus Practice Portal, practices can enhance cost discussions, minimize payment difficulties, and ultimately provide better care for pets.
Dr. Lauren Olavessen, Chief Veterinary Officer at Clarus Technology, highlighted that prioritizing pets' health is paramount, yet financial obstacles often hinder pet owners from seeking necessary care. She stated that having access to clear insurance and financing information allows veterinarians to concentrate on medical treatment while leaving the complexities of financial discussions to the Clarus platform.